Masses Bagels
5 Smith St, Fitzroy, Victoria, 3065

Known for
Why Choose Masses Bagels?
Masses Bagels makes slow-fermented sourdough bagels daily with a light, crunchy crust and proper chew that locals reckon rival New York's best. The inventive fillings, pickled green tomato, hot smoked trout, matcha, cardamom with honey, are what keep regulars coming back, and the friendly team adds to the experience. A genuinely distinctive breakfast or lunch stop in Fitzroy.
About Masses Bagels
Masses Bagels is a bagel bakery in Fitzroy, Victoria, and it has a following that's easy to understand once you've eaten there. The bagels are made fresh daily and prepared to order, and locals say the slow-fermented, sourdough-style dough gives them a light, crunchy crust and a proper chew. One regular reckons they haven't had better anywhere, New York included.
The fillings are where people get a little carried away. The pickled green tomato bagel is the one that comes up most, with one local describing being completely floored by a friend's. The hot smoked trout also gets plenty of love, and there are salt beef, egg gribiche on rye and heirloom tomato options for those after something different. The menu moves with the seasons, and people have had a cardamom bagel with honey and olive oil as well as a rum and raisin one. If you're not in a bagel mood, the matcha is a quiet favourite, and there's good coffee to go alongside.
It's a relaxed breakfast and brunch spot, and the team earns warm words, with staff happy to point you towards something good. You can dine in, take away, or order catering for events and office orders, and vegan and gluten-free requirements are catered for.
We've heard the odd note that a bagel is at its best straight from the oven, and that tables can be hard to come by at busier times. One visitor also found the trout bagel a touch tangy by the end, so a milder filling might suit if that's not your thing.
Check the hours before you head in, as the bakery isn't open every day of the week. Go early if you want a seat, and order the pickled tomato if you can't decide.
Location
What Customers Say on Google
“I have truly not had bagels this good anywhere else (including NYC!). Flavour combinations are unique and delicious, the sourdough bagels themselves are uniquely light, crunchy and chewy.”
“Yesterday when I went to Masses and sampled my friend's pickled green tomato bagel, I felt momentarily disorientated, I felt my senses at the time, sight and hearing, shut off. Transcended to the heavens, I was.”
“Consistently yummy & always a warm welcome from the team.”
Source: Google Reviews
Frequently Asked Questions About Masses Bagels
Masses Bagels is a bagel bakery on Smith Street in Fitzroy known for slow-fermented, sourdough-style bagels with a light, crunchy crust and proper chew. The pickled green tomato bagel and hot smoked trout bagel come up again and again, alongside flavours like matcha, cardamom with honey and olive oil, egg gribiche, and salt beef.
Yes, Masses Bagels offers gluten-free and vegan options alongside its usual sourdough-style bagel menu. It also handles custom cake orders and catering, so it's worth calling ahead if you need something specific for an event or have dietary requirements.
Both are available. Masses Bagels offers dine-in, takeaway and delivery, plus coffee and breakfast options. The Fitzroy space is often described as lovely, with water on tap and takeaway containers set out for those wanting to grab their bagel on the go.
Yes, the bagels are made fresh daily, with the dough slow-fermented in a sourdough style to give it a light, chewy texture and crisp crust. Regulars often say the bagels rival anything they've had elsewhere, including New York, and staff are consistently described as friendly and welcoming.
Masses Bagels accepts credit cards, debit cards and NFC mobile payments, so contactless and card payments are easy there. For current pricing on bagels, catering or custom cake orders, it's best to contact the bakery directly.
Contact Details
- Address
- 5 Smith St, Fitzroy, Victoria, 3065
How Masses Bagels Compares
in Fitzroy
More reviews than 58% of bakeries in Fitzroy
Known for Sourdough: 1 of 2 in Fitzroy
Opening Hours
- Monday
- Closed
- Tuesday
- 8am-2:30pm
- Wednesday
- 8am-2:30pm
- Thursday
- 8am-2:30pm
- Friday
- 8am-2:30pm
- Saturday
- 8am-2:30pm
- Sunday
- Closed
Business Details
- Service Options
- Takeaway, Dine-in
- Payment Methods
- Credit cards, Debit cards, NFC mobile payments
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