ADK Shop
Market Square, 163 Commercial Rd, Shop 803 Prahran Market, South Yarra, Victoria, 3141
“Melbourne's Hot Jam Doughnuts Since 1950”

Known for
Why Choose ADK Shop?
ADK Shop trades on its hot jam doughnuts, fried fresh to order at Prahran Market. The yeast-based pastries earn consistent praise for their jam-filled centres, particularly raspberry and plum, and light, not-overly-sweet texture, though consistency varies across visits.
About ADK Shop
Hot jam donuts are the whole story at ADK Shop, a donut bakery in South Yarra, Victoria, run as a third-generation family business that has been serving Melbourne since 1950. It operates out of Prahran Market, and the donuts are fried fresh to order, so you're getting them straight from the oven rather than sitting in a tray.
Locals who've been rave about the jammy centre, with raspberry and plum getting a special mention, and plenty add cinnamon sugar on top for good measure. The donuts are yeast-based, light and not too sweet, and there are other traditional choices like plain cinnamon, chocolate and custard. Coffee and shakes round out the counter, and we hear the café latte is a good one. People also talk up the helpful staff and the fair prices.
A few regulars have found the jam a little uneven from one box to the next, and some who knew the Queen Victoria Market stall say the Prahran version differs in size and shape. If you're taking a dozen home, it's worth a quick check before you leave the counter.
There's no seating in the shop itself, but the surrounding food court has seating and live music at times. They do takeaway, delivery through third-party platforms and catering, and pick-up in store. Opening days are limited to the latter part of the week and the weekend, so check the hours before you head in.
Location
What Customers Say on Google
“This is the donuts I remember in Victoria Market. They put a good filling of jam inside and it's delicious.”
“The gooey centre, fresh (is it pastry...) pastry, with the highlight being the raspberry and plum jam.”
“Best yeast-based doughnuts ever! Fresh, tender light and not too sweet!”
Source: Google Reviews
Frequently Asked Questions About ADK Shop
ADK Shop, based at Prahran Market, is known for hot jam doughnuts fried fresh to order. The yeast-based doughnuts are light and not too sweet, with raspberry and plum jam getting particular praise, and many people add cinnamon sugar on top. Plain, cinnamon and chocolate varieties are also available, alongside coffee and shakes.
Yes, alongside its signature hot jam doughnuts, ADK Shop serves coffee and dessert items such as shakes. It's set up for takeaway and in-store pick-up, with card and contactless payments accepted, making it an easy stop at Prahran Market for a quick sweet treat and a drink.
ADK Shop offers catering, delivery and takeaway, so you can arrange doughnuts beyond a casual market visit. Given it operates from Prahran Market, it's worth contacting them directly to check lead times and order details for catering or delivery.
Most visitors to ADK Shop describe the doughnuts as fried fresh to order, hot and good value, with helpful staff at the counter. Some have reported inconsistent jam filling or longer waits on busier days, so it's a mixed experience for a few, but the fresh-from-the-oven doughnut is the main drawcard for most.
ADK Shop trades from Prahran Market, tucked toward the back near the community outdoor eatery area. There's no seating inside the shop itself, but customers can sit outside or within the market's food court area to enjoy their doughnuts and coffee fresh from the fryer.
Contact Details
- Phone
- +61 452 055 579
- Address
- Market Square, 163 Commercial Rd, Shop 803 Prahran Market, South Yarra, Victoria, 3141
How ADK Shop Compares
in South Yarra
50 reviews on Google
Fresh From the Oven: 1 of 5 in South Yarra
Good Value: 1 of 6 in South Yarra
Opening Hours
- Monday
- Closed
- Tuesday
- Closed
- Wednesday
- Closed
- Thursday
- 8:30am-3:30pm
- Friday
- 8:30am-3:30pm
- Saturday
- 8am-4pm
- Sunday
- 8am-4pm
Business Details
- Service Options
- Takeaway, In-store pick-up, In-store shopping
- Payment Methods
- Credit cards, Debit cards, NFC mobile payments
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