JJ's Bakery
52 Wellington St, Longford, Tasmania, 7301

Known for
Why Choose JJ's Bakery?
JJ's Bakery's pies and pastries draw visitors deliberately off the highway, and the fiesta pie in particular earns consistent praise for flavour and value. The breakfasts and cakes are equally well regarded, backed by a strong local following who return often for the food, friendly service, and the character of the heritage mill building it occupies.
About JJ's Bakery
JJ's Bakery sits on the route between Launceston and Campbell Town, and one visitor made the detour off the highway on purpose. It's a bakery in Longford, Tasmania, with a café attached, and the old mill building it trades from is a big part of the appeal. Locals like that the building's character has been looked after, and there's a wood-fired pizza oven that keeps the place cosy through the colder months.
The pies are what one customer reckoned was worth it. We've heard the fiesta pie praised as well worth ordering, and pies come hot and fresh. Sausage rolls, pasties and a vanilla slice that one visitor called very good round out the counter, and there's sourdough if you fancy a loaf. Fair warning from one local: it's cut thick, so you may be slicing it yourself at home. Sweet tooths remember the neenish tart, hedgehog slice and chocolate eclair fondly, and gluten-free options are on offer too, including an orange and almond cake.
It's just as much a place to sit down. Breakfast gets a lot of love, from a salmon eggs Benedict on a toasted muffin to hot, nicely presented plates and properly good coffee. At lunch there are quiches, filo, burgers and chips, and the toasted veggie sandwich has its fans. There are seating areas downstairs and upstairs, plus an outdoor beer garden style space. Takeaway and dine-in are both available, and the bakery does catering, including gourmet quiches and salads for corporate orders.
People talk about good value and friendly service, though the odd local has grumbled about busy periods when staff are stretched and an order has lagged. By most accounts any hiccup gets sorted quickly. There's free street parking and a gravel car park behind the mill, and the entrance, car park and toilet are wheelchair-accessible. Cards and mobile payments are accepted. It opens early every day, but check the hours before you head in.
Location
What Customers Say on Google
“Went for the fiesta pie and so worth it! Delicious!”
“The food is amazing. What value for money? The staff are professional and polite.”
“The Egg Benedict with salmon at JJ's Bakery and Old Mill Café in Longford is a standout brunch offering. The toasted muffin supports perfectly poached eggs and tender smoked salmon, all draped in a creamy hollandaise that adds richness without overpowering.”
Source: Google Reviews
Frequently Asked Questions About JJ's Bakery
JJ's Bakery and Old Mill Café is known for its pies, sausage rolls, vanilla slice and fresh baked goods, along with a popular breakfast menu featuring dishes like eggs benedict with salmon. It trades from a restored old mill building on the route between Launceston and Campbell Town, and locals and travellers alike rate it highly for fresh, good-value food.
Yes, breakfast and coffee are a strong drawcard at JJ's Bakery. Visitors consistently praise the hot, well-made coffee and dishes like eggs benedict with smoked salmon, filo pastries and cooked breakfasts, served with friendly, attentive staff even during busy periods.
Yes, JJ's Bakery offers a wheelchair-accessible car park, entrance and toilet, making it an easy stop for those with mobility needs. There's also free street parking and a free car park behind the mill building, plus seating both upstairs and in an outside area.
JJ's Bakery offers gluten-free options alongside its regular menu of pies, pastries and baked goods. It also provides catering, takeaway and dine-in service, so it's worth asking staff directly about specific gluten-free items available on the day.
JJ's Bakery trades from a characterful old mill building in Longford, Tasmania, which locals say has been carefully preserved. The venue has three distinct seating areas, a ground floor, an upstairs space and an outside garden style area, plus a wood-fired oven that adds warmth during cooler months.
Contact Details
- Phone
- +61 3 6391 2364
- Address
- 52 Wellington St, Longford, Tasmania, 7301
Opening Hours
- Monday
- 6:30am-5pm
- Tuesday
- 6:30am-5pm
- Wednesday
- 6:30am-5pm
- Thursday
- 6:30am-5pm
- Friday
- 6:30am-5pm
- Saturday
- 7am-5pm
- Sunday
- 7am-5pm
Business Details
- Service Options
- Takeaway, Dine-in
- Payment Methods
- Credit cards, Debit cards, NFC mobile payments
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