Mister Nice Guy's Bakeshop
151 Union Rd, Ascot Vale, Victoria, 3032
“Melbourne's first 100% plant based bakery”

Known for
Why Choose Mister Nice Guy's Bakeshop?
Mister Nice Guy's Bakeshop is Melbourne's first 100% plant-based bakery, and it delivers consistently across custom cakes, cupcakes and pastries that work for vegans and non-vegans alike. The shop handles special orders with care, from wedding cakes to event cupcakes, and the cinnamon scrolls, coffee scrolls and doughnuts earn regular praise. Takeaway, dine-in and catering are all available, and the coffee and atmosphere make it a worthwhile stop.
About Mister Nice Guy's Bakeshop
Mister Nice Guy's Bakeshop on Union Road is Melbourne's first 100% plant-based bakery, and locals seek it out for something sweet that happens to be vegan. Everything in the cabinet is plant-based, so it suits vegans and anyone catering for mixed groups, and some non-vegan eaters come away surprised at how good it is.
Cupcakes are something people talk about. We've heard the passion fruit lemon pop, Cherry Blossom and Death By Chocolate flavours praised, and the shop is happy to make something special for an event. Beyond that, the cinnamon scrolls and buns, the coffee scroll, doughnuts and a New York-style cheesecake all get a mention, and gluten-free options sit alongside the regular range. The cinnamon bronut in gluten-free form has won over at least one visitor. Pastries are available, and one customer found the portions substantial.
Custom cakes are a real strength. Locals have used them for birthdays, including a child's party, and more than one couple has trusted them with a wedding cake. They hear that the ordering is easy, the cake looks just as planned, and a small gluten-free version for coeliac guests went down a treat. Catering and delivery are on offer too, and one family who ordered a spread of treats for a birthday said the delivery and communication were painless.
You can eat in with a coffee or breakfast, or grab takeaway or in-store pick-up. The shop itself is on the small side but clean, with free street parking nearby and a wheelchair-accessible entrance. There have been a few grumbles about slow service when the counter is short-staffed and about the odd item not living up to expectations. The strong word of mouth is about welcoming staff, fair value and food that tastes good.
Check the hours before you head in, as they open daily.
Location
What Customers Say on Google
“This is such an amazing bakery who made my cake order so beautifully done which I loved so much! Customer service is excellent and their coffee scroll is out of this world!”
“Really happy with our experience at Miss Nice Guys Bakery. They were very helpful in creating a special cupcake for my sister's event. We bought four cupcakes and a donut, and everything was delicious and beautifully presented.”
“Excellent coffee, massive pastries, vegan, delicious and reasonably priced.”
Source: Google Reviews
Frequently Asked Questions About Mister Nice Guy's Bakeshop
Yes. Mister Nice Guy's Bakeshop on Union Road is Melbourne's first 100% plant-based bakery, meaning every item in the cabinet, from cupcakes to cinnamon scrolls, is vegan. Many non-vegan locals say they can't tell the difference, which makes it an easy pick for mixed groups wanting something sweet without needing a separate vegan option.
Yes, custom cake orders are a core service here, and the bakery is well known locally for them. Locals mention wedding cakes and birthday cakes made exactly to brief, including a mini gluten-free version for coeliac guests at one wedding. It's worth contacting the Ascot Vale shop ahead of your event date to discuss flavours and timing.
Yes, gluten-free options sit alongside the all-vegan menu, including items like a gluten-free Cinnamon Bronut and gluten-free cookies that get regular praise. Combined with the vegan range, this makes the Union Road bakery a practical stop for groups with different dietary needs, though it's best to ask staff on the day what gluten-free items are currently available.
Cupcakes are a highlight, with the passion fruit lemon pop, Cherry Blossom and Death By Chocolate flavours frequently mentioned. Beyond that, the cinnamon scrolls and buns, coffee scroll, doughnuts, Portuguese tarts and NY cheesecake all come up often in local word of mouth. The shop also does coffee and breakfast, and offers dine-in, takeaway, delivery and catering for events.
Yes, it offers dine-in seating alongside takeaway, with coffee and breakfast on the menu, free street parking nearby, and wheelchair-accessible entrance and car park. Visitors describe it as a relaxed spot to have breakfast or a coffee and pastry, with helpful staff and both indoor and outdoor seating options on Union Road.
Contact Details
- Phone
- +61 404 191 130
- Address
- 151 Union Rd, Ascot Vale, Victoria, 3032
How Mister Nice Guy's Bakeshop Compares
in Ascot Vale
More reviews than 83% of bakeries in Ascot Vale
Custom Cakes: 1 of 2 in Ascot Vale
Opening Hours
- Monday
- 8:30am-3pm
- Tuesday
- 8:30am-3pm
- Wednesday
- 8:30am-3pm
- Thursday
- 8:30am-3pm
- Friday
- 8:30am-3pm
- Saturday
- 8am-2pm
- Sunday
- 9am-2pm
Business Details
- Service Options
- Takeaway, Delivery, Dine-in, In-store pick-up
- Payment Methods
- Credit cards, Debit cards, NFC mobile payments
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