Simply Mike's
871 Sydney Rd, Brunswick, Victoria, 3056
“Freshly made every day, just for you.”

Known for
Why Choose Simply Mike's?
Known locally for scrolls and croissants that draw customers from across Melbourne and beyond, Simply Mike's delivers consistent, fresh pastries with genuine French technique. The sourdough bread and custom cake orders give you more reason to stop by, and the friendly service, free parking and wheelchair access make it a straightforward visit in Brunswick.
About Simply Mike's
If you're after a scroll worth travelling for, this Brunswick bakery is the one people keep naming. Simply Mike's is a small, busy spot in Brunswick, Victoria, and the cinnamon scroll is the headline act. Locals will tell you it's soft, buttery and light, finished with a generous layer of cream cheese frosting, and on the less sweet side than most. The Biscoff scroll gets a loyal following too, and we've heard of people making the trip across Melbourne, and even down from Sydney, just to try them.
The scrolls aren't the whole story. Croissants are a big part of the appeal: the almond croissant has been compared to one eaten in Paris, and the pandan croissant is praised for its fragrant flavour. There's a French baking influence running through it all. On the savoury side, the ham and cheese and the chicken and leek quiches come with buttery, flaky pastry and fillings people describe as creamy and generous. The Vegemite scroll is an unusual one that has its fans. Sourdough bread is part of the range as well, and daily-baked items are fresh from the oven.
It's a compact shop, with small tables and the option to grab and go. Coffee and breakfast are on offer, and the caramel latte gets a mention for not being too sweet. If you'd rather skip the queue, you can pre-order online or by phone and choose your own pickup time. Delivery and takeaway are both available, and custom cake orders are taken too. The staff have a reputation for being friendly, which counts for a lot when it's busy, and weekends can get packed.
Some people find the scrolls are at their best warm, so ask for them heated or give them a short blast in the microwave at home. A visitor or two found the portions a touch small, and there's no toilet for customers, so plan ahead if you've come a long way. There's free street parking and a free car park, with wheelchair-accessible parking and entry, and cards and tap payments are accepted. Check the opening hours before you head in.
Location
What Customers Say on Google
“The cinnamon scrolls are always so so amazing, i would frequent them back when they were in Albion and it seems they just got even better at making their scrolls. So pillowy and delicious and light and sweet!”
“Buttery flakey pastry, creamy tangy filling. Fantastic. Also tried the classic cinnamon scrolls. Loved that it wasn't super sweet.”
“The almond croissant that was on par with one I had in Paris last year! Thankyou for the lovely service and making my trip out more than worth it!”
Source: Google Reviews
Frequently Asked Questions About Simply Mike's
Simply Mike's has built its name on cinnamon scrolls, soft, buttery and finished with a generous layer of cream cheese frosting, less sweet than most versions around. The Biscoff scroll has its own loyal following too. Beyond scrolls, the almond croissant and pandan croissant are popular, alongside coffee scrolls and savoury pastries like ham and cheese quiche.
Yes, alongside its sourdough bread and pastry range, Simply Mike's takes custom cake orders. It also offers everyday takeaway and delivery, plus coffee and breakfast items for those wanting to eat in or grab something on the way through Brunswick.
Simply Mike's offers both takeaway and delivery, and some visitors have pre-ordered online to select a pickup time and guarantee their favourite scrolls don't sell out. It's a small, busy shop, so ordering ahead or arriving early is worth considering, especially on weekends.
The bakery has a wheelchair-accessible entrance and car park, with free street parking and a free car park nearby. It accepts credit cards, debit cards and NFC mobile payments. The space itself is small with limited seating, so it suits a quick takeaway visit as much as sitting in.
Simply Mike's is highly rated, with a large body of Google customers praising its fresh-from-the-oven scrolls and pastries and helpful staff. Locals and visitors from further across Melbourne often mention the soft, light texture of the cinnamon and Biscoff scrolls, along with the quality of the almond and pandan croissants.
Contact Details
- Phone
- +61 416 033 947
- Address
- 871 Sydney Rd, Brunswick, Victoria, 3056
How Simply Mike's Compares
in Brunswick
More reviews than 87% of bakeries in Brunswick
Opening Hours
- Monday
- 7:30am-2:30pm
- Tuesday
- 7:30am-2:30pm
- Wednesday
- 7:30am-2:30pm
- Thursday
- 7:30am-2:30pm
- Friday
- 7:30am-2:30pm
- Saturday
- 8am-3:30pm
- Sunday
- 8am-3:30pm
Business Details
- Service Options
- Takeaway, Delivery, In-store shopping
- Payment Methods
- Credit cards, Debit cards, NFC mobile payments
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