East Melbourne General Store
53 Hotham St, East Melbourne, Victoria, 3002
“East Melbourne's favourite bottleshop, cafe and grocery store”

Known for
Why Choose East Melbourne General Store?
A well-established neighbourhood fixture on Hotham Street with a warm, welcoming atmosphere and good-value coffee, toasties, sandwiches and light fare. The helpful staff and cosy indoor and outdoor seating make it a natural spot to linger, whether you're grabbing a quick pastry or settling in with a book.
About East Melbourne General Store
East Melbourne General Store is a milk bar, grocer and cafe rolled into one, and it has been serving the neighbourhood on Hotham Street for around 150 years. The tagline calls it East Melbourne's favourite bottleshop, cafe and grocery store, and that mix is a fair picture of what you'll find. For anyone after a bakery in East Melbourne, it's less a specialist than a friendly all-rounder, with pies, pastries, artisan breads and croissants alongside everything else.
Food-wise, it's lunch-style cafe fare done simply. We hear the ham and cheese toasties are a favourite, sandwiches are made on the spot, and one local singles out the tuna melt and the Portuguese tarts. Cakes and a good hot chocolate get a mention too, and the coffee is praised for being properly good. It's open into the evening, so an after-work coffee is on the cards. Dine-in, takeaway and kerbside pickup are all available, and catering is on the list as well.
Sit-down options are a big part of the appeal. There's a leafy outdoor area and a verandah, plus indoor seating with a vintage sofa and a shelf of books, which makes it a popular spot for reading or settling in with a morning coffee. It's good for kids and dog friendly, and there's a wheelchair-accessible entrance and car park.
The shelves are worth a browse while you wait. Fresh fruit and veg, fine groceries, wine and cheese sit beside quirky gifts, local art and curios, and one visitor compared it to that one shop in a country town with a little bit of everything.
People keep coming back for the warmth. Staff are friendly, prices are seen as fair for what you get, and regulars say it brings a real sense of community to the street. It's open daily, though check the hours before you head in.
Location
What Customers Say on Google
“Staff so friendly and nice. I have spent many a morning in this cafe reading my book.”
“The ham and cheese toasties are fabulous, so order one of those then browse the goods while you wait.”
“Great prices and convenience items as well as gifts and basically everything an olde-style general store/'mercantile' might have ♥️ Loved their book collections.”
Source: Google Reviews
Frequently Asked Questions About East Melbourne General Store
It's not a specialist bakery but a general store, grocer and cafe combined, so alongside groceries and wine you'll find pies, pastries, artisan breads and croissants. Portuguese tarts get a specific mention from regulars, and the ham and cheese toasties and tuna melt are popular lunch picks on Hotham Street in East Melbourne.
Yes, there's both indoor seating and a outdoor patio area, often described as cosy and charming with a vintage sofa and bookshelf corner. It's a relaxed spot for coffee or a light lunch, with wheelchair-accessible entrance and car park also available.
Yes, coffee, breakfast, brunch and lunch are all on offer, along with desserts and catering. The cafe side is known for its toasties and even evening coffee, making it a flexible stop whether you're grabbing a quick takeaway or settling in for a sit-down visit.
It's genuinely a hybrid: a milk bar, grocer, bottleshop and cafe in one. Locals pick up fresh fruit and veg, wine, cheese and gourmet groceries alongside their coffee and lunch, plus quirky gifts, artworks and books, making it a true all-in-one neighbourhood store in East Melbourne.
Customers consistently point to welcoming staff and reasonably priced, simple food, and it's noted as good for kids. Takeaway, dine-in and kerbside pickup are all available, and the relaxed outdoor seating area makes it an easy choice for a casual family visit or a quick solo coffee.
Contact Details
- Phone
- +61 404 770 021
- Address
- 53 Hotham St, East Melbourne, Victoria, 3002
How East Melbourne General Store Compares
in East Melbourne
199 reviews on Google
Opening Hours
- Monday
- 7:30am-7:30pm
- Tuesday
- 7:30am-7:30pm
- Wednesday
- 7:30am-7:30pm
- Thursday
- 7:30am-7:30pm
- Friday
- 7:30am-7:30pm
- Saturday
- 7:30am-7:30pm
- Sunday
- 8:30am-7:30pm
Business Details
- Service Options
- Takeaway, Dine-in, Kerbside pickup
- Payment Methods
- Credit cards, Debit cards, NFC mobile payments
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